Role summary
The Field & Sales Representative is responsible for driving farmer acquisition, product enrollment, community engagement, and customer support within assigned communities. The role serves as Riwe's frontline representative, promoting the adoption of insurance, micro-loans, climate advisory services, and other products while building strong relationships with farmers, cooperatives, and community stakeholders.
The Field and Sales Representative will be expected to:
Identify and engage prospective farmers and customers within assigned locations.
Conduct/Participate in community sensitization and product/service presentations.
Drive farmer acquisition, onboarding, and registration.
Achieve assigned daily, weekly, and monthly sales and onboarding targets.
Promote the organization's agricultural products, services, insurance, financing, technology solutions, and other approved offerings.
Build and maintain strong relationships with farmers, cooperatives, community leaders, and other stakeholders.
Follow up with existing and prospective customers to improve conversion and retention.
Support farmers with basic information on product usage, good agronomic practices, and available agricultural services.
Collect accurate customer and field information and ensure timely submission through approved digital platforms.
Monitor customer concerns and escalate unresolved issues to the appropriate department.
Track competitors, market opportunities, customer feedback, and emerging needs within assigned locations.
Prepare regular field and sales reports detailing activities, achievements, challenges, and recommendations.
Ensure proper accountability for any funds, materials, equipment, or organizational assets assigned to the role.
Support other field and program activities as assigned by the Head of Programs and Field Operations.
Requirements
A minimum of a Bachelor's degree or HND in Agriculture, Agribusiness, Business Administration, Marketing, Economics, Development Studies, or a related field.
Previous experience in Agri-product sales, field marketing, community mobilization, agricultural extension, customer acquisition, or a related role.
Experience working with rural communities and farmers will be an added advantage.
Strong communication, interpersonal, negotiation, and sales skills.
Ability to build and maintain relationships with farmers, community leaders, cooperatives, and other stakeholders.
Ability to work independently and achieve assigned field and sales targets.
Good knowledge of agricultural products, services, or rural market dynamics.
Ability to use smartphones, digital platforms, USSD applications, and other technology tools for field operations.
Strong reporting, record-keeping, and data collection skills.
Ability to work effectively in remote communities and challenging field environments.
Strong problem-solving skills, initiative, accountability, and target orientation.
